Deutsche Welle requires an integrated podcast hosting, monetization and ana
lytics solution to centrally manage, distribute, and monetize its podcast and vod
cast portfolio across all major platforms, including Spotify, YouTube, and Apple
Podcasts. The platform must consolidate and normalize key performance met
rics such as downloads, unique listeners, device and geographic data, and pro
vide in-depth benchmarking against global industry standards. The solution
should include a built-in ad server supporting both programmatic and direct ad
campaigns, robust workflow tools for editorial management, and seamless inte
gration with third-party platforms. Features must include customizable report
ing, secure data export, and an intuitive, web-based dashboard for editorial and
analytics teams. Future scalability to incorporate additional platforms and ongo
ing vendor support are essential.