Verfahrensangaben

Digital Marketing Services for the European Raw Materials Academy and European Ad...

VO: VgV Vergabeart: Offenes Verfahren Status: Veröffentlicht

Fristen

Fristen
01.11.2026
09.11.2026 12:00 Uhr

Adressen/Auftraggeber

Auftraggeber

Auftraggeber

EIT RawMaterials GmbH
VAT ID DE301692026
Knesebeckstr. 62
10719
Berlin
Deutschland
DE300
vergabe@eichlerkernklein.de
+4930467384230

Angaben zum Auftraggeber

Zuwendungsempfänger, soweit nichts anderes zutrifft
Wirtschaftliche Angelegenheiten

Gemeinsame Beschaffung

Beschaffungsdienstleister
Weitere Auskünfte
Rechtsbehelfsverfahren / Nachprüfungsverfahren

Stelle, die Auskünfte über die Einlegung von Rechtsbehelfen erteilt

Zuständige Stelle für Rechtsbehelfs-/Nachprüfungsverfahren

Vergabekammer des Landes Berlin
11-1300000V00-74
Martin-Luther-Straße 105
10825
Berlin
Deutschland
DE300
vergabekammer@senweb.berlin.de

Zuständige Stelle für Schlichtungsverfahren

Auftragsgegenstand

Klassifikation des Auftrags
Dienstleistungen

CPV-Codes

79340000-9
Umfang der Beschaffung

Kurze Beschreibung

Digital Marketing Services for the European Raw Materials Academy and European Advanced Materials Academy

Beschreibung der Beschaffung (Art und Umfang der Dienstleistung bzw. Angabe der Bedürfnisse und Anforderungen)

EIT RawMaterials intends to establish a framework agreement with an experienced marketing and communications agency to support the European Raw Materials Academy and European Advanced Materials Academy, run under one shared brand, EIT RawMaterials, with their digital communication activities, working as an execution and delivery partner within the Academies' existing strategic narrative, positioning, and stakeholder alignment.

EIT RawMaterials is a Knowledge and Innovation Community (KIC), created by the European Institute of Innovation and Technology (EIT), aimed at promoting innovation in the raw materials sector across Europe. Established in 2015, EIT RawMaterials works to secure the sustainable supply of raw materials to European industry by driving innovation, education, and entrepreneurship along the entire raw materials value chain.

As part of its Education and Skills offering, EIT RawMaterials leads two flagship European Academies, co-funded by the European Union under the Horizon Europe programme: the European Raw Materials Academy (RM Academy) and the European Advanced Materials Academy (AM Academy).

The RM Academy upskills and reskills Europe's raw materials workforce across the value chain, from exploration and processing to recycling, circularity, and responsible sourcing.

The AM Academy strengthens Europe's leadership in advanced and sustainable materials, targeting students, researchers, and professionals working in high-performance materials for sectors such as energy, mobility, electronics, and construction.

Please refer to the service description for further information.

Umfang der Auftragsvergabe

EUR

Laufzeit des Vertrags, der Rahmenvereinbarung oder des dynamischen Beschaffungssystems

Laufzeit in Monaten
12

The contract has a basic term of twele (12) months starting with the date of its conclusion. The client has the unilateral right to extend the contract twice for twelve (12) months each (extension option).

2
Erfüllungsort(e)

Erfüllungsort(e)

Beliebiger Ort
---

Terms and conditions may be subject to individual service assignments.

Weitere Erfüllungsorte

Zuschlagskriterien

Zuschlagskriterien

Bewertung erfolgt über prozentual gewichtete Kriterien

Zuschlagskriterium

Qualität
Concept of approach

See section 6.4.1 of the invitation to tender.

Tenderers are requested to prepare and submit a proposal and a test case based on the relevant Statement of Work and the Terms of Contract, containing at least the elements set out in the invitation to tender.

Please refer to the procurement documents for further information on the award criteria and the evaluation of tenders.

Gewichtung
35,00

Zuschlagskriterium

Qualität
Proposed Project Team

See section 6.4.2 of the invitation to tender.

Tenderers are requested to prepare and submit a presentation of the agency's team for the contractual services covering all required roles.

Please refer to the procurement documents for further information on the award criteria and the evaluation of tenders.

Gewichtung
35,00

Zuschlagskriterium

Preis
Price List

See section 6.5 of the invitation to tender.

The tenderers calculate the requested prices on the basis of the Service Description and the Terms of Contract and enter these in full in the fields provided in the Price List.

Please refer to the procurement documents for further information on the award criteria and the evaluation of tenders.

Gewichtung
30,00
Weitere Informationen

Angaben zu Mitteln der europäischen Union

Angaben zu KMU

Angaben zu Optionen

Zusätzliche Angaben

Verfahren

Verfahrensart

Verfahrensart

Offenes Verfahren

Angaben zum Verfahren

Angaben zum Beschaffungsübereinkommen (GPA)

Besondere Methoden und Instrumente im Vergabeverfahren

Angaben zur Rahmenvereinbarung

Rahmenvereinbarung ohne erneuten Aufruf zum Wettbewerb

1
1.260.504,20
EUR

Angaben zum dynamischen Beschaffungssystem

Entfällt

Angaben zur elektronischen Auktion

Angaben zur Wiederkehr von Aufträgen

Angaben zur Wiederkehr von Aufträgen

Strategische Auftragsvergabe

Strategische Auftragsvergabe

Gesetz über die Beschaffung sauberer Straßenfahrzeuge

Energieeffizienz-Richtlinie

Angaben zu elektronischen Arbeitsabläufen

Angaben zu elektronischen Arbeitsabläufen

Zulässig
Auftragsunterlagen

Sprache der Auftragsunterlagen

Englisch
Sonstiges / Weitere Angaben

Kommunikationskanal


https://www.dtvp.de/Satellite/notice/CXP4DM2M28S

Einlegung von Rechtsbehelfen

According to section 160 (3) sentence 1 No 4 Competition Act a review procedure is inadmissible, if more than 15 calendar days have expired since receipt of notification from the contracting authority that it is unwilling to redress the objection.

Frühere Bekanntmachung zu diesem Verfahren

Anwendbarkeit der Verordnung zu drittstaatlichen Subventionen

Zusätzliche Informationen

1) Tenderers must declare that there is no connection to the Russian Federation within the meaning of Article 5k(1) of Regulation (EU) No 833/2014, as amended by Article 1(16) of Council Regulation (EU) 2025/2032 of 23 October 2025. The form Declaration of non-existence of grounds for exclusion must be used for the declaration.

2) The English version of this tender is directly available on the procurement platform DTVP

Angebote

Anforderungen an Angebote / Teilnahmeanträge

Übermittlung der Angebote / Teilnahmeanträge

Anforderungen an die Form bei elektronischer Übermittlung

Sprache(n), in der (denen) Angebote / Teilnahmeanträge eingereicht werden können

Englisch

Nebenangebote

Nicht zulässig

Elektronische Kataloge

Nicht zulässig

Mehrere Angebote pro Bieter

Nicht zulässig
Verwaltungsangaben

Bindefrist

3
Monate

Bedingungen für die Öffnung der Angebote

Nachforderung

Eine Nachforderung von Erklärungen, Unterlagen und Nachweisen ist nicht ausgeschlossen.

Section 56 Procurement Ordinance shall apply to follow-up requests for documentation.

Bedingungen

Ausschlussgründe

Ort der Angabe der Ausschlussgründe

Auswahl der Ausschlussgründe

Section 123(1) No 1 Competition Act

Section 123(1) No 1 Competition Act

Section 123(1) No 2 and 3 Competition Act

Section 123(1) No 4 and 5 Competition Act

Section 123(1) No 6 Competition Act

Section 123(1) No 10 Competition Act

Section 123(4) No 1 Competition Act

Section 123(4) No 1 Competition Act

Section 124(1) No 1 Competition Act

Section 124(1) No 1 Competition Act

Section 124(1) No 1 Competition Act

Section 124(1) No 2 Competition Act

Section 124(1) No 2 Competition Act

Section 124(1) No 3 Competition Act

Section 124(1) No 2 Competition Act

Section 124(1) No 2 Competition Act

Section 124(1) No 4 Competition Act

Section 124(1) No 5 Competition Act

Section 124(1) No 6 Competition Act

Section 124(1) No 7 Competition Act

Section 124(1) No 8 and 9 Competition Act

Teilnahmebedingungen

Eignungskriterien / Ausschreibungsbedingungen

Ort der Angabe der Eignungskriterien

Eignungskriterium

Eintragung in das Handelsregister

1) Registration with the commercial register (Indication of the HRB/HRA number and the register court). If there is no obligation to register (e.g. due to the legal form), corresponding information must be provided.

2) Registration with a professional or trade register in other EU Member States (For the Member States of the European Union, the respective professional or trade registers are set out in Annex 11 to Directive 2014/24/EU).

Declarations must be made by using the form "Declaration of Eligibility"

Eignungskriterium

Durchschnittlicher Jahresumsatz

Annual turnover in EUR (net), based on the last three completed financial years before the time limit for tenders, for which figures are already available.

Declarations must be made by using the form "Declaration of Eligibility"

Eignungskriterium

Berufliche Risikohaftpflichtversicherung

Evidence must be provided of the existence of business liability insurance for activities that are the subject of the tendered contract.

Minimum requirement:
The business liability insurance to be proven must include the following minimum coverage:
Personal injury, property damage and financial losses: EUR 500,000 sum insured per claim and limited to EUR 1 million sum insured for all claims in an insurance year

Declarations must be made by using the form "Declaration of Eligibility"

Eignungskriterium

Referenzen zu bestimmten Dienstleistungen

Tenderers have to make proof of suitable references in the form of a self-declaration in a list of the main supplies and services delivered or performed over the last three years before the deadline for submission of tenders. For the purpose of this procurement procedure, a reference is defined as a contractual relationship between the tenderer and a client covering services which are comparable to those subject of the tendered contract. By means of references it has to be made proof of the following:

- Vocational education, upskilling, or workforce training sector: The tenderer must demonstrate its experience with projects in vocational education and training (VET), higher education, or workforce upskilling/reskilling.
- Multi-audience digital marketing/communications campaigns: The tenderer must demonstrate its experience with the creation and implementation of digital marketing and communications campaigns tailored to multiple, distinct audience segments (e.g. B2C, B2B, B2G), with a focus on storytelling and content creation. (minimum requirement: two references)
- Publicly funded programme communications: The tenderer must demonstrate its experience with communications and marketing support for publicly funded programmes with defined compliance and visibility obligations (e.g. EU funds such as Horizon Europe or EIT, other EU/national/regional public funding, or comparable grant-funded initiatives with reporting requirements). (minimum requirement: one reference)
- Performance/paid digital marketing campaign: The tenderer must demonstrate its experience managing paid digital marketing campaigns across platforms such as LinkedIn, Meta, and Google (Search/Display), including lead generation. (minimum requirement: one reference)
- Data-driven analysis and decision-making: The tenderer must demonstrate its experience with projects involving data-driven analysis and decision-making, e.g. campaign performance reporting, KPI tracking, or analytics-informed optimisation. (minimum requirement: one reference)

One reference may cover more than on of the above-mentioned exclusion criteria. Tenderers are requested to adress the above-mentioned criteria in the the description of the respective reference project if these are considered to be met by the tender. EIT RawMaterials reserves the right to contact former clients to verify the given information.

Declarations must be made by using the form "Declaration of Eligibility"

Eignungskriterium

Durchschnittliche jährliche Belegschaft

Declaration showing the tenderer's average annual number of permanent employees over the last three completed fiscal years before the deadline for submission of tenders.

Declarations must be made by using the form "Declaration of Eligibility"

Eignungskriterium

Relevante Bildungs- und Berufsqualifikationen

Experience of Proposed Team Members:
Each team member proposed by the tenderer for the roles listed in Section 6.4.2 of the Invitation to Tender must have at least 3 years of relevant professional experience in their respective field (minimum requirements).
- Key Account Manager - lead point of contact
- Group Account Director or equivalent
- Communication and Brand Strategist(senior)
- Art director
- Video Producer/Editor
- Copywriter
- Graphic Designer
- Digital Performance Marketing specialist
- Social Media Manager

Eignungskriterium

Anteil der Unterauftragsvergabe

Tenderers have to declare which parts of the contract the tenderer intends to subcontract, where such a declaration is already possible.

Finanzierung

Rechtsform des Bieters

Bedingungen für den Auftrag

Bedingungen für den Auftrag

Angaben zu geschützten Beschäftigungsverhältnissen

Nein

Angaben zur reservierten Teilnahme

Angaben zur beruflichen Qualifikation

Erforderlich für das Angebot

Angaben zur Sicherheitsüberprüfung